SHOPPING ITAGUARI
Brand Identity

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From Signage to Brand

Brand, Logo, Visual Identity and Environmental Signage developed for one of the most important shopping centers in Recôncavo Baiano.

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Initially contracted for the elaboration of the Shopping signage system, it was noticed at the beginning of the project the need for greater coverage within the change of the visual communication of the enterprise. Thus, a new strategy was devoted to enhancing the brand, starting with the development of a Branding, including the creation of brands and their applications for the Shopping and Medical Center, in addition to the development of the environmental signaling system for all areas of the enterprise.

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