VITÓRIA CITY HALL
Visual Depollution Project
Visual Depollution of the Vitória City
The Visual Depollution Project for the Vitória City, elaborated in 2003, initially diagnosed and registered the advertising media used in public spaces and places exposed to the public and proposed its relocation and re-registration in a rational and integrated manner in the urban context, establishing criteria and rules that became the law decree, approved by the City Council, which regulates the city's external media, valuing its public areas, the environment and heritage, increasing the self-esteem of its inhabitants and the proper use of urban space.
The work was a transformer of the visual landscape of the Vitória City, because, in addition to ordering the exhibitions of the mills in the city, valuing their natural landscapes, it contributed to the better organizational and financial equation of the advertising panels in the city, generating a less troubled visualization and making the urban environment more pleasant for passers-by.