RIO VERMELHO MARKET
Environmental Graphics & Wayfinding

Graphic Elements Harmonized with the Objectivity of Information

With the intention of efficiently communicating and guiding the use of this City equipment for tourists or locals, in an appropriate, dynamic and contemporary way, serving conceptually to a diverse audience without privileges, elements were created that integrated the environment, within the appropriate scale , distributed at times of good legibility and with graphic and textual elements, valuing regional products and adding the feeling of comfort and psychological security to users.

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The signage system sought integration with architecture as a beacon for conceptualization, harmonizing the graphic elements and informing with objectivity, guiding users with the timely response at the time of their need, without excesses, aiming at the use of materials that provide greater rationality and economy, to value and integrate the spaces defined by architecture.

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