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HOBRASIL HOSPITAL DE OLHOS
Environmental Graphics & Wayfinding

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Possibility of Application

in Various Environments

with Refinement and Lightness

The Opty Group, focused on excellence in eye care, when inaugurating the first unit of its HOBrasil Surgical Center , noted the need for a graphic line of visual communication that would contribute to the representation of their desires for quality, comfort and safety for patients, companions and collaborators.

It was within this line of thought that the graphic concept for the HOBrasil Hospital de Olhos environmental signaling system was elaborated. A set of adaptive visual communication elements, which could be applied in different environments, due to its neutrality of colors and materials, and which maintained the refinement combined with functionality.

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