FEDERATION OF INDUSTRIES OF THE BAHIA STATE
Visual Identity Manual
The Largest Asset of an Organization,
The visual identity of the FIEB System, structured from the set of its brands and constituted based on the principles of uniformity, legibility and coexistence, needed the elaboration of clear integration rules to avoid distortions of shape, color or size, as well as regular and safeguard the privileged and harmonious projection of these brands.
Based on these principles, the Visual Identity Manual for the FIEB System was developed, with the basic premises of organizing the image and defining a corporate identity standard to discipline and regulate the use of its brands, in order to represent the values and principles of organization, which has its systemic and integrated nature, reflected in the main graphics: the hallmark of the FIEB System.
The success of the project comes from the result obtained in the institutional affirmation of the FIEB System and of all the entities that integrate it, above all, regarding the maintenance of the standards created for the applications in the printed, signage and digital media, as well as, in the coexistence between the entity's brand and the brands of the units, projects and products.